TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 978-93-325-5718-5
U1  - 658.8 ed.15
PY  - 2016///
CY  - Noida
PB  - Pearson Education
KW  - 1. MANAGEMENT
KW  - 2. MARKETING MANAGEMENT
N1  - Includes endnotes, figures, glossary & index
ER  -