658.83
MAL/M

4779
4780
4781

Malhotra, Neresh K. Marketing research : an applied orientation / Neresh K. Malhotra. - 4th ed. - New Delhi : Pearson Education, 2005 .
xxix, 679p. and others ; 28 cm. Includes figures, tables & index 81-297-0256-8
1. MANAGEMENT