658.8 KOT/M 74 73
Kotler, Philip Marketing management / Philip Kotler [and] Ekvin Lane Keller. - 12th ed. - New Delhi : Pearson Prentice Hall, 2006 . xxxix, 672p. : ill. ; 27 cm. Includes figures, glossary & index 81-297-1119-2 395.00 1. MANAGEMENT 2. MARKETING MANAGEMENT * Keller, Ekvin Lane * Title