TY  - BOOK
AU  - Saxena, Rajan
ED  - 
TI  - Marketing management
SN  - 0-07-059953-X
U1  - 658.8 ed.3
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw - Hill Pub.
KW  - 1. MANAGEMENT
KW  - 2. MARKETING MANAGEMENT
N1  - Includes figures, tables, bibliography & index
ER  -