TY  - BOOK
AU  - Kulkarni, M. V.
ED  - 
TI  - Marketing management
U1  - 658.8 
PY  - 2003///
CY  - Pune
PB  - Harshada Publications
KW  - 1. MANAGEMENT
KW  - 2. MARKETING MANAGEMENT
N1  - Includes figures & tables
ER  -