TY  - BOOK
AU  - Gupta, P. K.
ED  - 
TI  - Marketing management and research
SN  - 81-7660-028-8
U1  - 658.8 ed.2
PY  - 2000///
CY  - Calcutta
PB  - Everest Publishing House
KW  - 1. MANAGEMENT
KW  - 2. MARKETING MANAGEMENT
N1  - Includes figures, tables, references & index
ER  -