658.8
GUP/M

267
261
66
264
268
270
263
265
262
65
269
266

Gupta, P. K. Marketing management and research / P. K. Gupta. - 2nd ed. - Calcutta : Everest Publishing House, 2000 .
440p. ; 24 cm. Includes figures, tables, references & index 81-7660-028-8 290.00
1. MANAGEMENT 2. MARKETING MANAGEMENT