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Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch
Material type:
TextLanguage: English Publication details: New Delhi Tata McGraw - Hill 2004Edition: 6th edDescription: xxvi, 779p. and others 28 cm. illISBN: - 0-07-058194-0
- 659.1 BEL/A ed.6
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IST General Stacks | Non-fiction | 659.1 BEL/A (Browse shelf(Opens below)) | Available | 9644 | ||
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IST General Stacks | Non-fiction | 659.1 BEL/A (Browse shelf(Opens below)) | Available | 9645 | ||
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IST General Stacks | Non-fiction | 659.1 BEL/A (Browse shelf(Opens below)) | Available | 9646 | ||
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IST General Stacks | Non-fiction | 659.1 BEL/A (Browse shelf(Opens below)) | Available | 9648 | ||
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IST General Stacks | Non-fiction | 659.1 BEL/A (Browse shelf(Opens below)) | Available | 9649 | ||
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IST General Stacks | Non-fiction | 659.1 BEL/A (Browse shelf(Opens below)) | Available | 9650 | ||
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IST General Stacks | Non-fiction | 659.1 BEL/A (Browse shelf(Opens below)) | Available | 9651 | ||
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IST General Stacks | Non-fiction | 659.1 BEL/A (Browse shelf(Opens below)) | Available | 9652 | ||
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IST General Stacks | Non-fiction | 659.1 BEL/A (Browse shelf(Opens below)) | Available | 9653 |
Includes figures, tables, glossary & index.
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