Marketing management (Record no. 3185)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00676nam a22002297a 4500 |
| 005 - DATE & TIME | |
| control field | 20191018151159.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180511b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 978-93-325-5718-5 |
| Price | 999.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IST |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | KOT/M |
| Edition number | ed.15 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Staterment of Responsibility | Philip Kotler [and] Keller, Kevin Lane |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxvi, 750p. and others |
| Dimension | 26 cm. |
| Other Details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes endnotes, figures, glossary & index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| TOPICAL TERM | 1. MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| TOPICAL TERM | 2. MARKETING MANAGEMENT |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IST | IST | General Stacks | 05/11/2018 | 658.8 KOT/M | 35169 | 05/11/2018 | 05/11/2018 | Books | |||||
| Dewey Decimal Classification | IST | IST | 05/11/2018 | 658.8 KOT/M | 35168 | 05/11/2018 | 05/11/2018 | Books | ||||||
| Dewey Decimal Classification | IST | IST | 05/11/2018 | 658.8 KOT/M | 35167 | 05/11/2018 | 05/11/2018 | Books | ||||||
| Dewey Decimal Classification | IST | IST | 05/11/2018 | 658.8 KOT/M | 35166 | 05/11/2018 | 05/11/2018 | Books | ||||||
| Dewey Decimal Classification | IST | IST | General Stacks | 05/11/2018 | 658.8 KOT/M | 35165 | 05/11/2018 | 05/11/2018 | Books | |||||
| Dewey Decimal Classification | IST | IST | 05/11/2018 | 658.8 KOT/M | 35164 | 05/11/2018 | 05/11/2018 | Books |