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658.8 SAX/M 16022 16020 16023 16021
Saxena, Rajan Marketing management / Rajan Saxena. - 3rd ed. - New Delhi : Tata McGraw - Hill Pub., 2006 . xxi, 819p. ; 24 cm. Includes figures, tables, bibliography & index 0-07-059953-X 1. MANAGEMENT 2. MARKETING MANAGEMENT
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